It is absolutely essential these days that local businesses have a mobile website yet understandably, business owners often wonder if the return on investment (ROI) is worth the investment. Yo wonder if a mobile website will help you to increase the amount of business that you win online. Not only is a mobile website important for the success of your business, but it can certainly be a game changer for you.

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Click to Call: Mobile websites allow you to engage with potential clients and provide a simple way for them to tap a button or screen and have their call connected to you imediately. Mobile web sites provide a level of convenience for your potential customers like never before in hostory.

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Shopping at Any Time, Any Hour: One of the best benefits for consumers is that a mobile website allows them to shop any time, any place, and anywhere. With so many people on the go, this is important to feature to offer. Round-the-clock shopping of course, gives local businesses the opportunity to reach more potential customers.

Mobile websites can be developed to accommodate any type of device that has an Internet connection, from Blackberries, iPhones, Android-based smartphones, and more. Subsequently, this allows everyone the ability to access a mobile website that is user-friendly according to a device's dimensions and capabilities.

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Faster Loading Times: Mobile websites are designed to load much quicker than traditional websites on mobile devices. With faster load times, not only are people twice as likely to stay on a mobile website to seek information, but they are also like to become return users. Furthermore, optimized mobile websites increase the chances of customers referring others to your business.

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Consumer Smartphone Habits: Smartphone usage is not a fad, and its use is expected to continue to grow. Within the next few years, seeking information online via mobile devices will eclipse online searches performed any other way.

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More than half of all smartphone users have shopped online, found business information, located store addresses, and researched products via mobile websites. Many of these smartphone users have gone on to make purchases in-store after utilizing an enhanced mobile website. In addition, the average smartphone user spends at least one hour per day using their phone. A good majority of this time is spent visiting websites.

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Location-targeted Mobile Promotions and Deals: Mobile websites can be customized in order to target consumers based upon location. Built-in GPS placed on mobile sites, the ability to connect while in-store, and location-based coupons are among a few ways to target local customers, which in turn can boost your ROI significantly.